Non-profits have a vital role in our communities, working towards making the world a better place. However, in order for these organizations to be successful, they must have a clear message that resonates with their audience.

One of the most common methods of communication is email marketing, but determining the appropriate frequency for sending these emails can be challenging. In this blog post, we’ll discuss some best practices and by the end…

Learn how to create messaging that truly resonates with your audience by understanding the five elements of value. Discover practical tips and examples on how to improve your brand's functionality, reliability, convenience, emotion, and identity to drive real results.

Learn how understanding and following the natural progression of the stages of a relationship, including curiosity, enlightenment, and commitment, can help businesses build stronger and more lasting connections with their customers. Discover how this framework can be applied in all aspects of life and how it can help businesses thrive.