The Learning Center | Exploring all things branding & marketing
Why Clarifying Your Message as an Organization is Good for Business and Morale: The StoryBrand Approach
In this article, we'll explore the benefits of clarifying your message as an organization and show you how to implement the StoryBrand framework.
The Psychological Connection between People and Brands: Why We Identify with Them on a Subconscious Level
At its core, brand identification is about solving philosophical problems that are common to all of us. Whether it’s the desire for status, the need for self-expression, or the search for meaning, brands offer a way to meet these needs in a way that is both practical and symbolic.
Does Email Still Work?
One of the most common methods of communication is email marketing, but determining the appropriate frequency for sending these emails can be challenging. In this blog post, we’ll discuss some best practices and by the end…
Fiverr vs. An Agency?
If you're looking for a quick and affordable solution, Fiverr may be the way to go. But if you want a more reliable and professional option, an agency may be a better choice.
Curiosity to Commitment: How Following the Stages of a Relationship Can Help Your Business Grow
Learn how understanding and following the natural progression of the stages of a relationship, including curiosity, enlightenment, and commitment, can help businesses build stronger and more lasting connections with their customers. Discover how this framework can be applied in all aspects of life and how it can help businesses thrive.
The Science and Power of Storytelling in Branding
Learn how using a story narrative in your branding and messaging can create a memorable and emotional connection with your audience. By understanding the ways in which our brains process information and the power of storytelling throughout history, brands can create a powerful and effective strategy